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The Connected Generation

From Innovations, a website published by Ziff-Davis Enterprise from mid-2006 to mid-2009. Reprinted by permission. The concept of “presence” is altering business communications. Will you be ready to...

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Love Your Subscribers

Ford Motor Company is widely considered to be an outstanding practitioner of social media marketing. Under the leadership of Scott Monty (more than 36,000 followers on Twitter), the company has created...

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